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我会副秘书长巨荣云一行考察调研绍兴服务区

作者:服务区工作委员会 发布时间:2021/9/14 上午9:01:55 查看次数:895

9月9日,中国公路学会副秘书长巨荣云、江苏交通控股有限公司总经理助理徐海北、广东通驿高速公路服务区有限公司董事长刘万能等一行到浙江商业集团旗下绍兴服务区考察调研。浙商集团党委书记、董事长李桦,总经理邓大庆、副总经理郑勇等陪同考察。

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在绍兴服务区,巨荣云一行参观了南区商业综合体,并对绍兴服务区开展全国高速公路旅游服务区考评。浙江商业集团总经理邓大庆介绍了绍兴服务区结合地方文化特色、打造旅游主题服务区的相关情况。

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专家组一致认为,绍兴服务区以“书卷兰亭、醉美绍兴”为主题打造旅游主题服务区,把握了地方特色主题打造要义,提炼了黄酒文化、书卷文化等标杆性概念,并引入了咸亨酒店等老字号品牌,实现了服务区旅游文化资源的高度融合。

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在随后进行的座谈交流中,针对绍兴服务区后续发展,专家组提出四个方面的建议和要求:

一是增强沉浸式体验,融入书法、黄酒元素等沉浸式场景,使服务区成为司乘人员的“打卡点”,同时要积极考虑引入“智慧化”元素,采取科技化手段使旅游主题服务区更加“智慧”。

二是增强链接式服务,推进服务区与地方旅游资源“无缝对接”,积极探索积分制等实现旅游服务再升级。

三是增强动态式打造,在不同季节、节假日推广不同的旅游宣传主题,实现动态式的旅游主题打造。

四是增强量化式考评,可综合考虑旅游商品的占比、旅游项目对接等技术性指标,以及服务满意度考评、硬件设施保障等舒适性指标,确保服务区旅游主题高质量打造。